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Michigan Sugar

making a brand stand out on the
shelf to the modern-day baker

A significant supplier of private-label sugar, Pioneer Sugar wanted to expand its branded presence on the shelf and take regional market share from larger sugar competitors. We created a new brand and package meant to appeal to today’s home cook while staying true to its all-American roots.

Pioneer Sugar Logo

We evolved Pioneer Sugar’s brand with a new, eye-catching package design that married the nostalgic with the contemporary.

Pioneer Brown Sugar Packaging - Front Label
Pioneer Brown Sugar Packaging - Back Label