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Yucatan

celebration goes virtual with an
interactive instagram campaign

In the midst of COVID-19 lockdowns, Yucatan Guacamole found itself unable to do its usual in-store activations during what was traditionally its biggest selling period. We brought the party online through creative recipes and tips for celebrating Cinco de Mayo at home. With a tech-savvy execution that exceeded expected results across benchmarks, the Instagram campaign encouraged virtual connections where the guac isn’t extra—it’s the main attraction.

Original recipes showcased the multitude of ways that Yucatan Guacamole could be used to create the ultimate virtual Cinco de Mayo.

Instagram story posts promoting the campaign giveaway—three month’s worth of guac and a Le Creuset skillet—received high engagement.

Partnering with feedfeed, we shared the recipes and giveaway within Instagram posts and stories building up to an Instagram Live session viewed by over 30K people.