generating awareness for alternative proteins
We helped set Pulled Oats® apart by highlighting the many product attributes that aligned with the current consumer demand: clean label, sustainably sourced, regenerative farming and high protein. We worked directly with the brokerage team to develop a pilot program that engaged and educated chefs in key markets with the premium, on-trend attributes of Pulled Oats® and implemented a comprehensive public relations campaign targeting foodservice and corporate press.
A pilot program with the Gold&Green brokerage team provided participating chefs with complimentary product and promotional support, including PR, social media and in-store signage, in exchange for menu integration and valuable feedback from staff and customers.
Media relations extended from high-value press hits to product sampling, interview coordination, chef engagement and industry awards.