making magic happen
with a classic brand
Magic Seasoning had strong brand equity from its line of gourmet spice mixes developed by Louisiana culinary icon Paul Prudhomme. However, it wanted to tap into the growing direct-to-home purchasing opportunity. We created a new, e-commerce-enabled website and digital-first marketing strategy to contemporize the brand and make its products accessible to everyone.
A new website and digital presence positioned the company for growth, making it easy for consumers and chefs to browse products, get inspired and make purchases.
Social media campaigns focused on reaching a younger audience to connect Chef Paul’s legacy with a new generation of consumers, restaurateurs and chefs.