who we are
we are the food and beverage industry’s premier marketing agency
While we work with some of the biggest names in food, at our heart we remain a group of unapologetic foodies. We love coming to work because we get to use our expertise and creativity to help you get your product into more people’s mouths.
We aim to make a meaningful difference in the world of food. By keeping a finger on the pulse of the industry—its tastes, trends and technologies—we connect brands with today’s ever-evolving culture and always-hungry consumers.
Fifty years ago, our agency began from a family business’s underserved need; since then, we’ve been helping some of the biggest names in food navigate the complex journey to consumers.
What’s new, what’s hot, what’s not—we’ve tried it all. We immerse ourselves in the emerging trends, innovations and outlets that are driving the industry forward, and help define them.
Our talented team members came to this agency because they love food—selling it, writing about it, taking pictures of it and cooking it. We are culinarians and marketers who “walk the walk,” working together to tell meaningful stories about what we eat and drink.
Food brings people together. No matter how big your task, we believe in keeping that spirit alive. We respect our people, commit to our clients and create connections that last.
how we contribute
Our work in the food and beverage industry has made us acutely aware of the importance of making sure the world and resources we rely on continue to thrive. That’s why we make sustainability a part of our daily work, both in our offices and with our clients. These practices include:
Eliminating single-use plastics
Helping our clients find sustainable packaging solutions
Supporting the reduction of food waste
Advocating for sustainable aquaculture and healthier oceans free of microplastics
We know that a robust food economy and a resilient supply chain depend on a healthy society, environment and world economy. We contribute to the sustainability initiatives of our parent company, WPP, aimed at creating long-term innovation and growth. This mission includes a pledge to reach net-zero carbon emissions and 100% renewable energy by 2025.
Learn more at www.wpp.com/sustainability
reset the table
championing equality in the food industry
Reset the Table is part of WPP’s Common Ground program, which empowers agencies to support the U.N. Sustainable Development Goals in their own unique ways. At The Food Group, we use our passion for and knowledge of our industry to champion women and equality in food.
A survey we conducted showed that women in the industry are most concerned over equal media exposure, equal pay, poor parental benefits and lack of women-led leadership opportunities. With the help of our media partners, we’re on a mission to change that—to uplift women and promote greater equality for all. Our online community is committed to sharing success stories, career advice, job postings, events, and more for established and emerging women in food.